A contest you all should enter
You can win up to $3,000 by creating a responsibility campaign for Heineken USA.
The Heineken USA/AAF Public Service Advertising Competition asks students to come up with a three-part responsibility campaign for Heineken USA. Students may enter individually or through a team of up to three members.
The basis of the campaign will be:
- Print ad designed for weekly or daily newspaper or high-quality magazine.
- Radio ad (no longer than 30 seconds).
- New media idea (e.g. video clip, multiframe Internet ad or SMS text message).
Cash prizes range from $500 to $3,000. Also, the first-place winner(s) will have the opportunity to pitch the winning campaign to Heineken executives in White Plains, N.Y. Professors who advise the first-, second- and third-place teams will receive cash prizes up to $600.
AAF members who are age 21 or older by January 15, 2008, are eligible for this competition.
The last deadline for clarification questions is Monday, January 7.
Important Deadlines
— January 15: Intent to Participate
— February 1: Entry deadline
Winners will be announced in April during Alcohol Awareness Month. For more information and a competition booklet, please go to www.aaf.org/heineken.
American Advertising Federation
1101 Vermont Avenue NW, Suite 500 | Washington, DC 20005
(202) 898-0089 | Fax: (202) 898-0159 | www.aaf.org
